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the advice pet parents deserve

Our team of board certified veterinarians and pet experts won’t let you down. From proper grooming techniques to canine heart disease, we have the medically-sound, up-to-date resources you need to make smarter decisions for your pet.
  • editorial integrity

    We pride ourselves in having a diverse team of pet experts committed to superior research, writing, analysis, and transparency.

  • thorough review

    All of our content is audited, fact-checked, and approved by vets, licensed technicians, and other certified pet specialists.

  • pet-focused values

    We exist for pet parents and their furry friends, not advertisers. We’ll never recommend a product or service that isn’t in the best interest of your pet.

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The essentials

fundamentals every pet parent should know

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health

food + nutrition