No Dr. Google here! Every piece of advice comes from actual veterinarians and certified pet pros who know their stuff (and yes, they also enjoy cat videos in their spare time).

If we wouldn't give it to our own pets, we won't recommend it to yours – even if someone waves a big check in our face. Think of us as your pet's overprotective friend.

Quality pet care advice shouldn't be complicated or exclusive. Whether you're a first-time fish parent or a seasoned show dog trainer, we've got your back.

We'll always be upfront about how we make money and why we recommend certain products. Just like that friend who tells you when you've got spinach in your teeth.

That crystal-infused dog water might be trending, but we're more interested in what science has to say. We're nerdy about research, and proud of it!

We're creating a world where pets and their people thrive everywhere – from your living room to the local dog park. Because pet people are the best people.