We write about the things that matter across four basic categories: health, care, life, and nutrition. And we make it simple.
Sometimes we even build things. Take this recall tracker, for example.
Think of us as your personal guide to the pet supplies that are worth your time and money.
First, we turn expert insights and legitimate science into simple quality guidelines. Then, we share our recommendations so you can make smarter, healthier purchases for your furball.
Feast your eyes upon this gem from [site redacted]:
When pet parents Google ‘what vitamins does my dog need,’ they deserve help from a brand that cares more about their dog than affiliate fees. That’s us.
Every now and then we find products that deserve special praise. Here’s what our awards mean:
🔥 Popular. Tons of people buy it, or the ratings are off the charts
⚡️ Breakout. A next-level product perfect for power users
🌱 Eco-friendly. Uniquely environmentally responsible, or built from sustainable materials
💪 Underdog. Practical, unassuming, and gets the job done
🍜 Budget. Acceptable quality at an affordable price point
We write things that are helpful and insightful. We build tools. We review foods and products so you don’t have to. Sometimes, we make money doing those things. It’s how our team of talented puppy lovers provide for their families.
But you already knew that.
Our goal is to be as transparent as possible so that you don’t have to think twice about what you read or click. If you have any questions about how we work or think we got something wrong, shoot our EiC a note → [email protected]