Senior SEO Analyst

At Betterpet, we help people make smarter, healthier decisions for their pets. Our mission is to provide clear, medically sound advice distinguished by a focus on responsible pet parenting. We’re venture backed and on an explosive growth trajectory!

We are currently seeking a Senior SEO Analyst with advanced content marketing and technical chops to drive growth of our audience. As a Senior SEO Analyst, you’ll be responsible for implementing and analyzing all SEO initiatives, as well as coordinating our content strategy and roadmap with our editorial team. You’ll own optimization sprints, testing strategies, and performance measurement.

If you obsess over search trends, crafting SEO optimization strategies, and pets, this is your dream job!

• Drive overall audience growth
• Measure site performance and report to key stakeholders
• Own strategy, execution and measurement of optimization initiatives
• Perform keyword research, in coordination with the editorial team
• Manage internal and outside personnel for our link-building operation
• Perform on-going technical site optimizations
• Design, execute and measure SEO/UX testing
• As needed, you may contribute to product and advertising strategies from an SEO perspective 

• At least 2 years experience in SEO
• Experience working with affiliate or publisher sites
• Strong technical SEO expertise 
• Proven ability to collaborate cross-functionally
• You are data-driven and validate your instincts with empirical data
• Proficient in Excel and building performance reports
• You obsess over SEO trends and are able to translate those into actionable insights
• You deeply understand the nuances of E.A.T.
• You are comfortable working in Google Analytics, Search Console, Google Data Studio, Ahrefs, Semrush, and other popular SEO tools

• Generous PTO policy and paid holidays
• Health, dental and vision insurance
• 401k with company match
• Flexible remote work days